Flipkart's New Ad Amazes Everyone

Flipkart's ad uses water-activated ink to reveal products and a 10-minute delivery promise, showcasing creativity.

Flipkart's New Ad Amazes Everyone

The innovative ad. Photo by Niraj Lalwani.

Flipkart’s innovative ad!

Flipkart has made an ad that’s exciting and different! This ad was in Sunday newspapers on 17th November 2024 in cities like Mumbai, Delhi, and Bengaluru. And guess what? It’s magical!

The ad tells people to rub water on the newspaper. Sounds strange, right? But when you do it, something amazing happens!

The ad shows a lady carrying milk, which spills everywhere—on things like a phone, laptop, bread, and shoes.

Then it says, “Don’t cry over spilt milk. Rub some water on it!” There’s another version in Hindi: “Doodh ka doodh aur pani ka pani ho jayega” (which means solving confusion).

Add water! See the magic!
The innovative ad. Video by Sundar Kondur.

When you rub water on the ad, the ‘milk’ disappears! Underneath, you can see all the items clearly and the Flipkart Minutes logo. It also shows a message: “Delivery in just 10 minutes!” How cool is that?

Flipkart Minutes is a super-fast delivery service that brings groceries, electronics, or even toys to your door in just 10 minutes.

The magic happens because of a special ink that reacts to water and changes or disappears. When the paper dries, the milk comes back, so you can try it again and again. Kids love it!

People react to the ad.

People are loving this fun and clever idea. This ad shows how Flipkart makes shopping fast, easy, and fun.  Would you try this magical newspaper ad?

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