YouTube’s new policy.
YouTube is a website where people watch all kinds of videos. But now, YouTube has a new rule to stop a trick called clickbait. Clickbait happens when video titles or pictures look exciting, but the video doesn't show what they promised.
This new rule is made to stop this trick, especially with important topics like news. YouTube will slowly start using this rule in India soon.
What do you mean by clickbait?
Clickbait is like a trick to get your attention. For example, a video might have a title like "The Indian Prime Minister has resigned!" but the video doesn’t talk about it at all. This can be annoying because viewers feel tricked.
People do this to get more clicks and make money. But it can make people feel cheated or upset. Clickbait can be dangerous when it talks about serious things, like breaking news. People want to know the truth, not something made up.
What will YouTube do?
YouTube is giving video makers some time to learn about this new rule. If they don’t follow the rule, YouTube will take down their video. But they won’t punish the creators right away. YouTube will also teach creators why clickbait is bad.
How common is clickbait across social media?
A study in 2023 showed that clickbait is very common on YouTube. Many people use it to make money. That’s why YouTube decided to act, starting in India, where there are a lot of clickbait videos.
So, next time you see a video that seems too good to be true, be careful! It might just be clickbait.
