What is YouTube testing?
YouTube has quietly launched a new ad format. People who do not have YouTube Premium subscriptions will now see up to five advertisements or ads instead of two.
This news was made public after some YouTube Free users complained on social media. The five ads could not be skipped, which annoyed the users. However, not all free users have seen the new format. This means that YouTube is just testing it with a small group of users.
This new type of ad is known as "bumper ads."
Hold on. What are bumper ads?
Bumper ads are 6-second-long ads that cannot be skipped. These ads help reach more people and increase brand awareness.
However, YouTube's use of bumper ads may prove to be a mistake. Users may begin to use ad-blockers and stop watching videos with non-skippable ads. This will affect content creators who will not be able to earn money.
How do content creators make money from YouTube?
Content creators can earn money from YouTube by uploading a video. If the video gets a large number of views, YouTube will display a few ads on it. The creators are paid a share of the money generated from the ads.
How are the viewers shown ads on YouTube?
Google, the company that owns YouTube, collects information about its customers, such as which websites they visit the most, what they search for on Google, etc. This information is used to show people different kinds of ads.
Companies may also pay YouTube to run their ads, which are then shown to people who visit the site. So, do you spend a lot of time watching YouTube videos? Who is your favourite YouTuber?
