<h5>How did the Barbie movie do at the box office?</h5><p>Greta Gerwig is the director of the recently released movie ‘Barbie’. The film earned $337 million at its opening weekend worldwide. It earned $182 million internationally and $155 million in the US and Canada. This makes it the highest opening weekend for a female-directed film (wow!).</p><p>The popularity of this movie and the really good reviews show how well-made the film is. It is a fun yet thought-provoking watch about self-discovery and feminism.</p><p>‘Barbie’, starring Margot Robbie and Ryan Gosling, has overtaken ‘The Super Mario Bros. Movie’ and every Marvel picture released this year for the year's biggest opening in North America. A report says that women represented 65% of the audience. Also, 40% of ticket buyers were under the age of 25.</p><p>Lots of marketing was also done before the film’s release to grab the audience's attention. This also helped pull people in to watch the movie.</p><h5>What kind of marketing was done to promote the film?</h5><p>Numerous interesting marketing ideas were carried out by the Barbie team to promote the film. The filmmakers collaborated with various brands, from UNO cards and frozen yoghurts based on the Barbie theme to a Barbie-themed Xbox console, to promote the movie.</p><figure class="image"><img src="https://firebasestorage.googleapis.com/v0/b/newsahoot.appspot.com/o/barbie-movie-breaks-box-office-records%2FBarbie%20xbox.jpg?alt=media&amp;token=eb96cc16-d509-4799-b652-11e6f4124b22"><figcaption>A Barbie-themed Xbox console. Photo by Pop Base.</figcaption></figure><p>Mattel, the company that makes Barbie toys, launched a whole new range of Barbie products inspired by the film. A Barbie Boat Cruise, a Barbie Dreamhouse Airbnb rental, and a pink Barbie plane by Lockheed Martin are some of the other marketing campaigns undertaken to ensure the film’s success.</p><p>However, the one that caught the attention of many is a giant 3D Barbie advertisement in front of the Burj Khalifa in Dubai, United Arab Emirates (UAE). A building-sized Barbie toy appears in this video, stepping out of a pink box. The background of the video shows the Burj Khalifa.</p><p>The advertisement is made of Computer-generated imagery (CGI). It was released on Instagram by Eye Studio, a social media company in the UAE.</p><div class="raw-html-embed"><figure> <video width="100%" controls=""> <source src="https://firebasestorage.googleapis.com/v0/b/newsahoot.appspot.com/o/barbie-movie-breaks-box-office-records%2FBarbie%20ad.mp4?alt=media&amp;token=1c006c66-067c-49dc-8e7e-adcaf98ebceb" type="video/mp4"> </video> <figcaption>The new 3D ad for Barbie. Video by Eye Studio.</figcaption> </figure></div><p>Even Google is celebrating the success of ‘Barbie’ - if you search on Google for “Barbie” or “Barbie movie”, the screen turns pink and bright pink sparkles appear. Try it for yourself!</p><p><strong>Note:</strong> The film ‘Barbie’ is rated PG-13, meaning parental guidance is required for kids under 13. So, if you want to watch this movie, you must take permission from your parents if you’re under the age of 13.</p>

The movie recorded the biggest opening weekend for a female-directed film.

Barbie Movie Breaks Box Office Records

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Barbie Movie Breaks Box Office Records

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